Colin Macleod Associates : Systems, analysis and training for the media industry

Excel training at the introductory, intermediate, advanced and macro (VBA) levels via our on-site half day and full-day courses, to help you make more productive use of your time. These courses are run specifically for people in the media and marketing services sector - and they can be customized to meet your training needs. Download a summary (pdf)

A range of communication planning tools and Excel-based analysis systems that can be tailor-made to your specific requirements helping you cope effectively with the vast amount of data available today and gain a competitive advantage.

Modelling of tracking study data through our proprietary MAGMA system; and the measurement of sales effects through econometric modelling carried out in association with specialists Wintech Associates.

We publish Ad Market Indicators a free monthly digest of financial and economic news items that have a bearing on advertising expenditure levels. Please ask for a recent copy or download one. If you work in the advertising/media sector, we'll happily add your name to the mailing list. 

We also produce Excel dashboards to give you an immediate view of key indicators. Our Global Economy Indicator, which shows 25-year trends for a list of countries, is an example

We're currently issuing a series of Excel tips files. You can now download the first one which covers Conditional Formatting and the second which lists the main date and time functions  Comments and feedback welcome!


Contact us to find out more